When four math majors launched OkCupid in March 2004, that they had a simple belief that information is the way the dating website would distinguish the business in the crowded internet dating market.
“People believe that people turn online for dating for them, but we think it is as you want a more impressive pool of men and women to pick from,” said Sam Yagan, CEO of OkCupid, whom also founded TheSpark.com since they require anyone to find their true love, manufacturer of SparkNotes, a brand name of academic study helps. “Data is key to sorting through many of these individuals.”
Unlike internet sites online dating services like Match.com, OKCupid is free, relying rather on an advertising model. This can help provide it a more youthful demographic for the 7 million users. Whenever a person signs up, he or she is asked to consider some concerns to inquire of a potential romantic partner. Concerns vary from passions, to hobbies and life style choices. An enormous amount of data and, therefore, insights into people’s preferences on average, an OkCupid user answers about 250 different questions, giving the dating site. Continue reading How OkCup > 27, 2012 by Giselle Abramovich june